About Nature's Variety - InstinctInstinct is an US brand and we are providing the high premium grade of the pet foods to worldwide. Our brand has SQF certified in Food Safety and Quality which is the highest safety & quality rating of all raw pet food brands in North America.
We're on a mission to transform the lives of pets. We believe that all pets deserve the best life possible and it starts with food.
Let’s satisfy our pets’ need for real food, stick with what’s natural, keep it simple and as pure as possible. Let’s follow nature’s lead and give them rawer and stay free from filler, by-product and artificial preservatives. Let’s redefine better on pet food. And put the pure, real nutrition of raw into more bowls. Let’s do our part and Feed What’s Real®.