About IT'S DOG
IT'S DOG is a premium pet lifestyle brand committed to bringing comfort, innovation, and style to dogs and their loving families. Proudly made in Korea, we design functional and fashion-forward pet essentials—from cooling mats to apparel—that enhance your dog’s everyday experience.
Combining thoughtful design with quality craftsmanship, every IT'S DOG product is made to ensure your pet stays comfortable, protected, and happy across all seasons. Our collections are developed with pet well-being in mind, using safe materials and modern aesthetics.
Discover the harmony of practicality and style—because at IT'S DOG, your dog’s happiness is always in fashion.