Officially Launching the Paws For Good Charity and Expanding to Elements, Ushering in a New Chapter for Pet-Inclusive Communities
To many, turning 18 is a legal milestone that signifies adulthood and a deeper level of responsibility. Eighteen years ago, Whiskers N Paws (WNP) embarked on its journey with a simple, pure love for animals. Today, thanks to the trust and companionship of our pet parent community, we have grown from a passionate group of animal lovers into a mature, thriving ecosystem.
As we mark this special "coming of age," we are channeling our growth into two major milestones: our charitable arm, Paws For Good, has officially registered as a charity, and we have opened our third pet grooming concept store at the iconic Elements mall in Kowloon. Together, these milestones deepen our commitment to fostering a truly pet-inclusive culture across Hong Kong.
Rooted in Love: 18 Years of Turning Passion into Protection
The WNP story began in 2008. Our founder, Vada Chung, holds a deep conviction that "Pets teach us to be better people." What started as a desire to provide premium, healthy food for our fur babies has blossomed into an incredible community where we walk hand-in-hand with fellow pet owners.
We don't take this growth for granted. Instead, we want to transform our maturity into meaningful action. Through small acts of kindness, we hope to create a warm Ripple Effect that contributes to a more pet-friendly Hong Kong.
"Turning 18 represents independence, but more importantly, it represents responsibility," says Vada. "WNP is ready to shoulder more. This isn't just about business; it’s about our duty to families, to society, and to the continuous development of a pet-inclusive culture in Hong Kong."
Milestone 1: Paws For Good Officially Becomes a Registered Charity
WNP is proud to announce that our charitable branch, Paws For Good (PFG), officially became a registered charity in 2025. In 2026, PFG is fully rolling out its three core pillars of impact:
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1. Online Adoption Platform: Launching pawsforgood.org/collections/dogs, a one-stop digital hub to help local rescue dogs find their forever homes.
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2. Shelter Vaccination Program: Providing vital health protection this year by donating and administering vaccines to over 250 animals across 5 local shelters.
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3. Community Education & Outreach: Raising public awareness about pet-friendly communities and ensuring the message of animal welfare touches every corner of society.
Milestone 2: Opening the Elements Concept Store, Bringing Pet Inclusivity to the Heart of the Community
Following the success of our Ap Lei Chau and The LOHAS stores, WNP has opened its third pet grooming concept store at Kowloon’s premier landmark, Elements. This new space upholds our unwavering commitment to premium quality, designed entirely around pet well-being.
At Whiskers N Paws, grooming is more than just a service, it’s a trust-building experience. To honor our "pets-first" philosophy, we have spared no expense on our hardware to ensure total peace of mind for your furry companion.
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Rock-Solid Professional Grooming Tables: We know that a shaking table is a major source of anxiety for pets. We have invested in high-end, professional grooming tables made with shock-absorbing, anti-slip materials and rounded edges. Paired with dual-hook safety collars, they ensure pets are groomed in the sturdiest, safest environment possible.
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Bespoke Bathing Experience: Our custom-built bathtubs feature rounded edges and built-in ramps, allowing pets to walk in elegantly without the stress of being forcefully lifted. The tubs are equipped with non-slip rubber mats and safety locks to prevent prolonged water exposure on paws (which causes sensitivity) and eliminate any risk of jumping out.
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Commercial-Grade Hygiene Standards: The store is equipped with a commercial-grade laundry and sanitization system, ensuring every towel and tool is meticulously sterilized.
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Care from the Inside Out: Our high-velocity blow-drying systems, combined with professional techniques, ensure the undercoat is completely tangle-free, leaving the skin fresh and breathable.
18 Years of Unchanged Integrity: Uncompromising Quality & Welfare
Since day one, WNP has strictly enforced a strict "Junk Free" product curation policy. Eighteen years ago, before pet health awareness was mainstream in Hong Kong, our team of experts was already rigorously auditing the ingredients and nutritional value of every single product.
True to the Whiskers N Paws tradition, our new Elements store also features a dedicated community space for pet parents to connect, exchange stories, and participate in workshops. Our vision remains clear: to plant the seeds of a pet-inclusive lifestyle and see them flourish in every district across Hong Kong.
Whiskers N Paws: 18 Years of Love & Milestones
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Year |
Milestone |
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2008 |
WNP is born. In partnership with HKDR, we established Asia’s first in-store dog adoption area (as reported by Time Out in 2021). |
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2015 |
Launched a permanent cat adoption zone, collaborating with various animal rescue organizations, including LAP. |
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2018 |
Introduced our Self-Serve Dog Wash, with 100% of the proceeds donated directly to local stray animal shelters. |
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2023 |
Launched the Paws For Good monthly donation program, raising over HKD 400,000 for rescue centers by 2025. Opened our second store at The LOHAS to foster deeper community roots. |
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2025 |
Paws For Good officially becomes a registered charity. |
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2026 |
Celebrating our 18th Anniversary with the Grand Opening of our third pet grooming concept store at Elements. |
To celebrate this momentous 18-year milestone, WNP has prepared an exciting lineup of anniversary events and exclusive promotions. We invite all pet parents across Hong Kong to join us in celebrating this journey of growth!
About Whiskers N Paws (WNP)
Founded in 2008, Whiskers N Paws is Hong Kong’s leading pet-inclusive platform. We are dedicated to building a vibrant, love-filled community of pet parents through premium products, professional grooming services, and lifelong adoption support, living out our core belief that "Pets teach us to be better people."