Based on their belief that raw is the purest form of nutrition, they challenged themselves to craft a kibble that most closely mirrors the benefits of their raw diets - a kibble with the highest levels of protein from real meat and unmatched digestibility* for optimal nutrient absorption. The result, Instinct Ultimate Protein Grain-Free Cage-Free Chicken Recipe. - 95% of protein from real chicken. Up to 3X more real chicken.* Absolutely no animal meal. - Unmatched digestibility* for optimal nutrient absorption - Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health - The only kibble with the pure, real nutrition of raw on every piece - Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives
NUTRITION MIRRORING THE BENEFITS OF RAW
SIMPLE RAW NUTRITION
Instinct Ultimate Protein is unlike any other pet food. Recipes made with up to three times more real chicken than other premium natural brands. 95% of the protein comes from real chicken versus vegetables or meals.
Protein from pure animal sources, absolutely no animal meals, like chicken meal or duck meal. Ultimate Protein recipes are made without grain, corn, wheat, soy, by-product meal, or artificial ingredients.
Ultimate Protein recipes have unmatched digestibility for optimal nutrient absorption, compared to other premium natural brands. All with the pure, real nutrition of raw on every piece.
Nature's Variety - Instinct
Since they got their start in Lincoln, Nebraska, their purpose has been to empoer people to transform the lives of pets. And as the leader in raw nutition, they believe wholeheartedly that it starts with food. That's why they are committed to making it possible for more pet parents to feed their own pets natural, holistic pet food guided by the unmatched nutrition of raw.
Refefining better through raw
When they looked at the choices pet parents had, they believed deeply that it was up to them to find a way to make it possible for more people to feed their own pets the pure, real nutition that only comes from raw. Because in their minds, everything they feed their pets should be real, whole, pure, and as close to its natural state as possible. It's that simple.