High animal protein, grain-free recipe guided by our belief in raw, Instinct Original Grain-Free Recipe with Real Beef unlocks your dog’s potential to thrive.
- USA-raised beef is the first ingredient – packed with animal protein for strong, lean muscles - 70% real animal ingredients and nutritious oils; 30% vegetables, fruits and other wholesome ingredients; 0% grain - Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives - Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health - The only kibble with the pure, real nutrition of raw on every piece
FOOD THAT FOLLOWS NATURE’S LEAD
REAL ANIMAL INGREDIENTS
SIMPLE RAW NUTRITION
High animal protein, grain-free recipes guided by our belief in raw, each recipe starts with real meats like cage-free chicken, USA-raised beef or farm-raised rabbit
70%+ real animal ingredients & nutritious oils, 30% vegetables, fruits and other wholesome ingredients. Made without grain, potato, corn, wheat, soy, by-product meals or artificial colors or preservatives
We put the pure, real nutrition of raw on every piece of Instinct Original by tumbling our kibble with crushed, freeze-dried raw – raising the bar in nutrition and taste.
Nature's Variety - Instinct
Since they got their start in Lincoln, Nebraska, their purpose has been to empoer people to transform the lives of pets. And as the leader in raw nutition, they believe wholeheartedly that it starts with food. That's why they are committed to making it possible for more pet parents to feed their own pets natural, holistic pet food guided by the unmatched nutrition of raw.
Refefining better through raw
When they looked at the choices pet parents had, they believed deeply that it was up to them to find a way to make it possible for more people to feed their own pets the pure, real nutition that only comes from raw. Because in their minds, everything they feed their pets should be real, whole, pure, and as close to its natural state as possible. It's that simple.