About Natural Balance - Premium pet food made with knowledge and love

Founded in 1989, Natural Balance offers a wide range of expertly crafted and extensively tested formulas, including the L.I.D. Limited Ingredient Diets®—one of the first of their kind on the market—as well as Targeted Nutrition and Vegetarian.

Feed with Confidence Natural Balance launched the Feed with Confidence program aiming to provide customers with healthy, tasty and safe pet food products, so you can confidently and comfortably feed your pet for the high-quality nutrition they deserve. Since each batch of Natural Balance's pet food and treats is rigorously tested for E. coli, Salmonella spp., Fumonisin and other toxins to ensure quality and safety, as one of the program's initiatives, you can actually read the results by searching the 10-digit UPC on its official website.